Welcome to Marketing Performance Limited
Marketing Performance Limited is a sales and marketing consultancy that specializes in measurement and maximization of return on promotional investment. We help companies to improve returns on their promotional investments, on average by between 20% to 40%.
Our main current customers are pharmaceutical companies, but we can help any marketing-orientated company to maximize return on their promotional investments.
We can help you answer key questions about your sales and marketing - see how we can help you!
What does MPL do?
MPL will discuss the brief with each client in detail and develop a series of hypotheses about how promotional investments work together. (MPL believes strongly that data mining generates spurious results.) The client will supply promotional activity data, together with appropriate sales data, in Excel spreadsheet form according to the template supplied. MPL will apply a series of cutting edge statistical methodologies to ensure accuracy and robustness of conclusions and present these conclusions, together with proposals for action, directly to the client. MPL’s methods have been written up in peer-reviewed journals and meet high academic standards. Significant improvements in ROI are expected.
How is MPL different from other vendors of analytics?
MPL does not use time series regression since sales and marketing data does not usually follow a normal distribution curve. MPL uses a series of methodologies best suited to your dataset, some of which may be incomplete but may still be appropriate for analysis. MPL’s methodologies have been refined by academic statisticians.