Published Papers & References
This page contains peer-reviewed papers in published journals and other articles or presentations authored by directors of MPL.
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- Forecasting: art or science? EyeForPharma.com
- Article in Business Development magazine on Partnerships (Adobe PDF - 2.79MB)
- Article for Pharmaceutical Marketing, June 2008 (Adobe PDF - 112 KB)
- Handle With Care - Pharmaceutical Marketing (June 2007) (Adobe PDF - 674 KB)
- SCRIP - Marketing ROI (May 2007) (Adobe PDF - 3714 KB)
- Isolating Factors (Adobe PDF - 2416 KB)
- An Application of Strategic Group Theory (Adobe PDF - 541 KB)
- Integrating Strategic Groups (Adobe PDF - 208 KB)
- Strategic Group Theory Review Examination (Adobe PDF - 291 KB)
- Strategy Frameworks (Adobe PDF - 885 KB)
- Pharmaceutical Marketing , June 2006 (Adobe PDF - 146 KB)
- The New Landscape (Adobe PDF - 942KB)
- Sales Force Effectiveness Survey (Adobe PDF - 96KB)
- Open Sesame (Adobe PDF - 46KB)
- Outperforming Competitors (Adobe PDF - 149KB)
- Go Your Own Way (Adobe PDF - 2913KB)
- Chaos Theory (Adobe PDF - 4488KB)
- Target Practice (Adobe PDF - 1179KB)
The following documents have been authored by Graham Leask and published at PMLiVE:
- Keeping In Step (Adobe PDF - 90KB)
- Vicious Circle (Adobe PDF - 44KB)
- Getting More Out (Adobe PDF - 35KB)
- A Part To Play (Adobe PDF - 44KB)